Press release agencies are wonderful option when the objective is to promote you and your business or any new products, however, when it is for Wikipedia writing promotional articles is a complete blunder.
There are several agencies that write Wikipedia pages, however, only a few that actually carry out the task with a good proficiency. It’s a whole profession that several have opted only met with frustration and worsening. This being the reason a number of organization outsource projects to the professional Wikipedia editors.
What goes around comes around to marketing professionals
The press release industry had always remained into a confrontational relationship with the Wikipedia. Many years ago, the Wikipedia had follow links and one taken leverage by majority of the marketing agencies.
Enterprises consider Wikipedia in a similar manner as they consider other social media platforms that have been a great place to advertise the business. To the lack of fortune, the Wikipedia editors and writers and Wikipedia community never considered it a promotional platform and from the very inception constructed many rules and regulation to keep up the standards of the website while keeping promotional content away from the website.
The vast community of press release professional that I have been working from past many years agree to the fact that Wikipedia writing is completely different from their writing and many of the press release professionals even don’t understand the tone. Though as per the disagreement between the press Release and Wikipedia, the paradigm has shifted so far that it even difficult to contribute on Wikipedia than ever before.
The Promotional agencies must evaluate and many have already understood that they need to face a greater challenge than the writers have previously face. As per the strict policies the PRs are clearly rejected when caught editing Wikipedia.
The difference of Wikipedia and Press release writers
“While working with the Press release clients, expert’s advice to keep in practice a few things; include everything that you have knowledge about writing, turn it into a trash and through it out of your mind.”
Since working with the same writing style will not be helpful when it’s written for the purpose of Wikipedia. It’s a style that is quite confronting for number of individuals, inclusive of the promotions.
How PR professionals can best practice the Wikipedia writing
So you are about to start writing for the Wikipedia article, take a step back to being really naïve about all the writing rules you are well acknowledged. Go through some similar articles on Wikipedia. Get to know the layout, the introduction, the referencing style and anything that could have been fruitful for your business.
The previously published articles can be a good start for you as beginner. As per the recommendations of the experts go through the articles that have been uploaded a few years earlier since they have been edited with time from many Wikipedia professionals and will be a good example of showing up Wikipedia guidelines than any other means.
Since wikipedia is free encyclopedia and people welcome wikipedia for the reliable, nuetral and well sourced information and not get caught in marketing of a product or services. having a longer wikipedia article might not be a better start, for keeping the article brief and to the point will produce the same result for the people look for information and don’t consider the extra information you might need as per the article. Keeping apart a few items can be highly beneficial than making to frustrate it with a fluff and promotion.
Having a longer Wikipedia article is not necessarily well. Keeping an article short and to the point is likely to yield the same result, as people reading the article do not care about the extra fluff you may want in the article.
Since Wikipedia is a wonderful tool to consider as a part of the promotional campaign, still the content shouldn’t be written in such a manner. If you have plans to tackle Wikipedia writing on your own, it’s better to get associated to Wikipedia professional service provider. Taking feedback from the professional earlier to posting an article might bring a better understanding of guidelines and assist shaping your skills as per the strict standards of Wikipedia.
As discussed there are several companies that work for the Wikipedia consultancy however, only a few possess proficiency though if you keep up with going alone, then keep in mind that you comply with the Wikipedia guidelines; that are of the notability, and take help from professional if you come up to face any challenge or needs assistance understanding the Wikipedia policies.
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