The photo-sharing platform Instagram has now become the favorite of online store owners and marketers. If you have an e-commerce site and know how to use it, the site has the potential to win the confidence of new buyers and boost revenues. The all-new e-commerce features included were built in collaboration with Shopify and BigCommerce. The innovative features will let global retailers display their merchandise through their Instagram account. It will help e-store owners to collect customer feedback, retain them, and attract them to your e-commerce site for buying products. According to an article published on https://www.huffingtonpost.com, 41 percent of Instagram users say that they like to follow or would follow a brand to benefit from its giveaways and perks. Considering this information, it is needless to say that Instagram and e-commerce sites are made for each other. Here is why:
Today, customers like to research on a brand and its products before making any purchase. Taking this piece of information into account, Instagram is the right platform for your online store to reach out to a wide audience base through high-resolution images, as well as giving your customers the insight into your merchandise. Today, the picture-sharing site has the ‘Stories’ feature to develop a trustworthy relationship with your existing and potential buyers so that they choose the products you sell without any indecision. Now, you can share special moments giving your followers an opportunity to take a behind-the-scenes peek of your online store. Additionally, you can answer buyer questions and offer exclusive ‘Instagram Stories Offers.’ This way, you can win the confidence of your fans and get real Instagram followers.
Instagram has been developed for smartphones, and as long as the app is used, user attention remains right there. Therefore, visuals play a crucial role and are more important than text. Copy that has more than 87 characters is eliminated right away. So you understand that minimalist visuals or designs divert people’s attention less than cluttered design, especially when you use a PC, where multiple tabs could be opened at the same time, each of them seeking user attention. Now, that does not mean you post simple product images to sell your merchandise. Show how your merchandise is used daily and how any buyer would hold or flaunt that item. Instagram helps in communicating with your targeted audience how your product would make their life simpler.
The ‘Shop Now’ Button
Last but not least is the ‘Shop Now’ button on Instagram. The feature can prove profitable for online stores selling the lifestyle and fashion items. If Instagram users find out a super cool product displayed in the right way on this photo-sharing site, they may buy it spontaneously. This new button will help you display up to 10 images in a carousel-like post with the embedded ‘Shop Now’ button. It means you can insert a selling link below your post so that Instagram users can purchase your merchandise right from the app.
Leverage Instagram images and stories to win the confidence of new buyers. Keep your posts engaging because people follow your brand willingly and they are interested in your niche products. So, why not turn them into loyal customers to boost your e-commerce sales?